Order bumps, upsells, downsells, cross sells. What the hell are they and what are the differences and how can these be your “secret” to making any ad campaign pay for itself?
For offline as well
I’m gonna explain this assuming you’re using social media ads to acquire customers online.
But the same exact things are relevant to offline transactions & offline ads as well.
You may just need to adjust a couple of things. If you need help with that, hit me up and I’ll try to point you in the right direction.
But, order bumps are offers made right at the checkout page.
So the (prospective)customer is in the process of checking out but hasn’t bought anything yet.
He’s filling his info out & sees an offer made to him right then and there. He can choose to add that offer to his cart and checkout immediately if he wants.
The order bump exists to increase AOV, the average order value on the front end.
Right then and there.
If the offer is congruent with what he was going to checkout for, this additional revenue can be literally the “make or break” aspect of your customer acquisition campaigns.
Because IF this offer works out to be successful, most of the time, it will be more than enough to AT LEAST help you break even on your initial customer acquisition.
Why breaking even equals GOLD
So if your profit is $37 and your CAC, your customer acquisition cost, was $37, you’ve broken even on your campaign.
Which means you can run as many ads as you want knowing that you’ll be able to acquire new customers, like clockwork, without it costing you a dime.
This takes effort and a lot of experimentation but when you get that dialed in, the growth of your business is gonna hit another level.
Now you might say
“But I don’t wanna break even. I wanna make as much money as possible. That’s why I’m spending money to advertise aren’t I?”
Yeah I get that.
I acknowledge your thinking process.
Once a buyer…
But remember this: a buyer, is a buyer, is a buyer.
Meaning; if someone has given you their trust and handed you their hard earned money once, all you have to do now is to deliver on your promises as best as you can and take care of the customer.
And over the course of 12 months, 2 years, 10 years, you will have the chance multiple times in which you can proactively ask for another sale.
This person is already a customer so it doesn’t cost you anything to reach them again for free at this point, if you have their contact info.
Now let me ask you, what is likely gonna happen when you ask for another sale IF you’ve taken care of this customer by delivering what you’d promised him and provided great service, made him feel valued, made him feel respected?
If they have the resources, some of them will buy again, some of them won’t and some will postpone the purchase but eventually buy again.
And you do this over the course of a couple of months, years, decades.
LTV instead “give it to me, now now now!”
So we have to start thinking in terms of LIFETIME VALUE instead of focusing on making a few quick bucks here and there or chasing down & forcing people to buy for a couple of bucks right then and there.
If you’re a small business owner that already knows how to sell & service customers and you want more leads, inquiries or visits by running social media ads that make you money instead of killing your profitability, go to farukdeveci.com, read the letter on that page and if it makes sense, fill out the form on the bottom and we’ll reach out to ya.
To continue, the main difference of upsells is that you make an offer AFTER a customer has gone through and checked out.
Again, this is to increase the AOV even more by leveraging their “I’m buying right now” mode, to increase AOV if they haven’t taken the order bump at checkout.
Afterwards you can go even a step further by offering a Downsell if you want. This is if they haven’t taken the order bump and/or upsell with a product that is lower tiered but congruent with what they’ve just purchased.
Cross sells would be offers like “other customers that bought this, have also bought these” type of offers.
You see this kind of offers a lot on Amazon for instance.
Your competitor isn’t doing any of this
These are just the basics which probably 90% of small businesses out there don’t implement.
Which is great news for you.
Because if YOU were to implement some, if not all of these, you’re way ahead of your competition.
And while they’ll be struggling and blaming “online competition” for their misery, you’ll be quietly growing a thriving business.
P.S. If you’re a small business owner that already knows how to sell & service customers and you want more leads, inquiries or visits; if you’re fully aware of the power of running social media ads to achieve that but you don’t have the time to do it yourself OR you’ve tried it before and it didn’t work out; go to farukdeveci.com, read the letter on that page and if it makes sense, fill out the form on the bottom and we’ll reach out to ya.
I’m grateful for your attention, for your likes, comments and shares.